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MGMT 624 ENTERPRENEURSHIP


Experience AIIAS,
Change Your World

MGMT 624 Entrepreneurship

About the Course

Principles, problems, and issues in organizing a new venture in a small business. Topics covered include creating entrepreneurial spirit, generating business ideas, writing business plans, analyzing feasibility, financing startups, organizing small-scale businesses, and operating a new enterprise.

Who Needs This Course?

  • Graduate students:
    • MBA/ MSA-MS
  • This course may also be taken by
    • Business professionals for continuing education
    • Business professionals as a non-degree course for professional development
    • Graduate students from other schools for transfer credits

Time Investment

At least 3-5 hours /weekday for approximately 2 months

Course Outcomes

Upon completion of this course, the students will be able to:

  • Evaluate critically entrepreneurship and its role in initiating an innovative new business venture and developing it into a self-sustaining and profitable enterprise.
  • Analyze the entrepreneurial process of screening opportunities, selecting an appropriate product/market target, obtaining the necessary resources, and launching a new enterprise.
  • Create drafts of business plans for the development of new products, processes and services and for the financing of new enterprises.
  • Apply the essentials of entrepreneurial business principles in the management of businesses.
  • Identify, appreciate, and critically assess the knowledge, attitudes, and skills of a successful entrepreneur.
  • Appreciate entrepreneurial settings and entrepreneurial role models through exposure to actual business settings and experiences.
  • Solve cases and recommend solutions for actual and hypothetical entrepreneurial dilemmas.

Topics to Cover

WEEK 1: The Entrepreneurial Mindset & Motivation

WEEK 2: The Entrepreneurial Journey Begins

WEEK 3: Identifying Your Target Markets, Location, & Value Proposition

WEEK 4: Forms of Business Ownership

WEEK 5: E-Marketing and Pricing Strategies

WEEK 6: Break-even and Pricing Strategies

WEEK 7: The Financial Statements and Ratio Analysis

WEEK 8: Future Progress and Expansion

WEEK 9: Pitching your Business Plan

Facilitator

ERIC NASUTION, PhD


Dr. Eric Nasution, Emeritus Professor at the Adventist International Institute of Advanced Studies (AIIAS), Philippines, brings over four decades (40 years) of distinguished experience in graduate education. With a strong professional background as a Wall Street–trained investment banker, he has accumulated more than 20 years of expertise in banking and finance. Currently, he is actively engaged in economic research and financial advisory services in the Philippines.

Developer

KENNETH SWANSI, PhD


Dr. Kenneth Swansi is an associate professor, program director of the PhD in Business, and dean of the graduate school at AIIAS, Philippines. Besides teaching and lecturing, Dr. Swansi has also been consulting in India, Africa, Europe, the US, and Southeast Asia. His current research interests include leadership, organizational change, organizational trust, leadership, resilience, social entrepreneurship, governance, business ecosystems, and business strategy. He believes in appreciative enquiry, innovation, grounded theory, and value-based learning as primary modes of creating new knowledge to serve humankind.