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Apply to AIIAS
Apply to AIIAS

BUAD 791 STRATEGIC MANAGEMENT


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BUAD 791 Strategic Management

About the Course

The course provides the students with theory and practice in strategic management through lectures and case analysis. It helps build in students’ critical business skills of planning and managing strategic activities. Topics include determining the mission, purpose, and philosophy of companies, developing a company profile, conducting a resource analysis, assessing the external environment, identifying various strategic options, making strategic analysis and choice, setting long-term objectives, developing long-term annual objectives and grand strategies, implementing strategic decisions, reviewing, and finally, controlling them.

Who Needs This Course?

  • Graduate students:
    • MBA/ MSA-MS
    • PhD EdAd
  • This course may also be taken by
    • Business professionals for continuing education
    • Business professionals as a non-degree course for professional development
    • Graduate students from other schools can transfer credits

Time Investment

At least 3-5 hours per weekday approximately for nine (9) weeks

Course Outcomes

Upon completion of this course, the students will be able to:

  1. Develop an understanding of what the strategic management process is;
  2. Design the strategic decision-making process for a multi-business corporation;
  3. Formulate corporate Vision and Mission statements and long-term objectives;
  4. Conduct environmental scanning and deionize opportunities and threats facing the firm;
  5. Examine and analyze the industry environment;
  6. Critically assess a firm’s internal resources and accurately identify its strengths and weaknesses;
  7. Appraise major strategic alternatives available to a firm, comparing and contrasting their advantages and disadvantages;
  8. Prioritize among various strategic alternative choices;
  9. Implement strategy through resource allocation, organization, and systems;
  10. Manage the process of strategy evaluation and control; and
  11. Develop a complete strategic plan for an organization

Topics to Cover

WEEK 1: Strategic Management Essentials

WEEK 2: Vision and Mission Analysis                       

WEEK 3: The External Audit

WEEK 4: The Internal Audit

WEEK 5: Types of Strategies

WEEK 6: Strategy Generation and Selection

WEEK 7: Strategy Execution

WEEK 8: Strategic Monitoring

WEEK 9: Strategic Plan Project

Facilitator

RAGHAVALU RAMELLA, PhD


Dr. Raghavalu Ramella is an adjunct Professor at AIIAS, Philippines, teaching graduate courses in management, accounting, and finance. He also serves at Oakwood University, USA, as Professor of Management, Accounting & Economics, MBA Program Director, and Executive Director of the OU LaunchPad – Center for Entrepreneurship.


He holds a Ph.D. in Economics (Accounting emphasis) with advanced degrees from institutions in India and the United States, and has held senior academic leadership roles in the Caribbean and India. His research interests include strategic management, finance, accounting, and emerging areas such as blockchain and cryptocurrency, with numerous peer-reviewed publications and involvement in international academic quality assurance initiatives.

Developer

ERIC NASUTION, PhD


Dr. Eric Nasution is an emeritus professor at AIIAS. He has rich and vast experiences in finance, both in professional and academic settings, for many years. He served as a financial analyst/auditor, managing director, vice president for investment banking, deputy manager, and AVP financial service officer in various companies and banks, both in the Philippines and Indonesia. His expertise in the field of finance has contributed a lot to his teaching career.


Prior to his retirement, he served as a professor and chair of the Business department, dean of the Economic Faculty, and vice president for Academic and dean for Graduate School at AIIAS, Swiss German University, and Sekolah Tinggi Ilmu Ekonomi Jakarta, respectively.