Strategic Enrollment Management

What is Strategic Enrollment Management?

Strategic enrolment management (SEM) is a process of setting enrolment goals that reflect an institution’s mission, goals, and strategic direction. Through the coordination of core disciplines such as student recruitment, admissions, records, student services, academic program, and marketing, SEM aims to make enrolment growth and stability something that is predictable and planned for, rather than reactionary and unplanned. SEM plan will be data-informed and highly collaborative, integrating insights and input from those who affect and are affected by AIIAS’ enrolment, including students, faculty, staff, institutional leaders, schools, departments and committees.

What is the Process?

SEM gives AIIAS a concrete way to assess these considerations and build them into the enrollment process, student recruitment, marketing, tuition and financial aid, academic portfolio offerings, and student support services. The continuous process of planning, executing, and monitoring institutional milestones provides schools with a way to achieve their goals while regularly reflecting on the full impact of measures taken.

Overview of Strategic Enrollment Management for AIIAS

  1. Establishing clear goals for the number and types of students needed to fulfil the institutional mission
  2. Promoting student academic success by improving access, transition, retention, and graduation (Connection-Entry-Progress-Completion)
  3. Creating a data‐rich environment to inform decisions and evaluate strategies
  4. Establishing top quality student‐centered service
  5. Strengthening communications and collaboration among departments
  • Ensure fiscal stability and viability by optimizing enrollments and integrating SEM into the financial planning, budgeting, and allocation processes.
  • Establish comprehensive student enrollment goals aligned with AIIAS’ mission and strategic plan.
  • Promote student success by improving access, engagement, and completion.
  • Communicating quality and relevant programs with clear educational pathways, course offerings, and appropriate student support.
  • Create a data-rich environment to inform decisions and evaluate strategies.
  • Design and implement communications and marketing with internal and external stakeholders.
  • Increase collaboration among departments across the campus to support the enrollment program.
  • Admission referral information
  • Admissions and Enrolment trends
  • Recruitment interview
  • Orientation feedback
  • Course evaluation
  • Scholarship interview
  • Exit interview
  • Tracer study
  • Alumni feedback

The Different Stages in Developing a SEM Plan

Enrollment Reports

Meet Some of our Faculty Members