Assistant Director for Marketing

Key Responsibilities

1. Assist in developing and implementing a strategic marketing plan that will enhance the reputation of AIIAS.
2. Directs, analyzes, and recommends market research which include alumni surveys, admissions data and analytics to constantly monitor results and target achievement, and to make recommendations to administration regarding messaging and marketing strategies.
3. Develop social media strategies to increase followers, create and oversee campaigns, produce content, and review analytics.
4. Manages and updates the institution’s web presence to increase traffic, visibility, inquiry, and responses that lead to student recruitment. SEO and Google Analytics will be established.
5. Assist with the production of promotional and student recruitment materials.
6. Other duties as assigned by the Administrator for PR, Alumni, and Student Recruitment.

Required Qualifications and Skills

1. Have an earned bachelor’s degree.
2. Have at least two years’ experience in marketing or a marketing-related field.
3. Understanding and ability to manage data collection and analysis for marketing.
4. Willing and able to work together with international faculty, staff, and students.
5. Pleasant disposition and a good team member.
6. High proficiency in English and good communication skills.
7. High level of writing and editing skills.
8. High level of initiative and integrity.
9. An understanding of social media platforms.
10. Have an eye for design.
11. Have knowledge of AIIAS and agree with the standards and values it upholds.
12. Have a vibrant relationship with Jesus Christ and be a member of the Seventh-day Adventist church in regular standing.

Preferred Qualifications

1. Have a Marketing degree.
2. Have five years or more of experience in marketing.
3. Experience in social media management.
4. Experience in content creation.
5. Experience in website design.